An old and good customer asked me today if he could get a quote on some medium sized cookies. "Gosh" I said. "I haven't made that size in years." Two morals to this story-one is when you have dough-size and shapes are just geometry. The other is more important and that moral is that customers can be impressed in many ways, and sometimes in this fast paced world we get distracted and sometimes forget some of the things that made us successful.